Harnessing Data to Optimize the Cannabis Consumer Experience

By Steve Albarran

As a burgeoning industry in the era of technological advancement, cannabis has an opportunity to apply new ways of thinking to age-old business problems. The next big problem to solve in cannabis will be to figure out how to connect our plentiful (yet disparate) data sources to help cannabis producers make informed supply chaindecisions that give consumers what they want at the best price.

Nobody needs another tired essay on why data is good for business. Instead, let’s survey of the largest unsolved problem the industry faces over the next decade and how entrepreneurs can build huge businesses solving it. This work will take an industrywide collaboration — and a lot of creativity, cannabis and coffee. Here’s how.

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